Marketers Often Have Huge Amounts of Information About Their Customers

question 17

Essay

Marketers often have huge amounts of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?

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Definitions:

Relative Poverty

A condition where individuals or families have significantly less income or resources than the average in their society or community.

Poverty

A socio-economic condition characterized by a lack of means to meet basic personal needs such as food, clothing, and shelter.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or their community.

Social Capital

Social capital refers to the networks of relationships among people who live and work in a particular society, enabling that society to function effectively through mutual trust and cooperation.