If a Firm Has Demographic and Purchasing Information About Its

question 26

Multiple Choice

If a firm has demographic and purchasing information about its customers,the firm can use data mining techniques to

• A) understand psychographic motivations.
• B) create marketing mixes based on consumer self-values.
• C) build separate marketing programs for different demographic segments.
• D) determine which syndicated data warehouse services to purchase.
• E) find out which competitors its customers purchase from.

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Definitions:

George Kelly

An American psychologist noted for his contribution to personal construct psychology, emphasizing how individuals interpret events and develop cognitive systems.

Static Traits

Personality characteristics or attributes that are believed to be consistent and unchanging over time.

Individual Interpretations

Personal understandings or explanations of situations, events, or concepts, shaped by one's own experiences and beliefs.

Interaction of Traits

The manner in which different personality or biological traits combine and influence individual behavior or responses.