Several Years Ago,BMW Produced the Hire,a Series of Short Films

question 43

Essay

Several years ago,BMW produced The Hire,a series of short films that were distributed online.The purpose of the films was to make the BMW brand relevant to young males who,BMW hoped,would become interested in the brand and would be more likely to purchase a BMW in the future.The films were directed by popular action-film directors of that time and showed the BMW engaging in high-speed chases and other high-adrenaline situations.No actual product information was provided.BMW made it easy for site visitors to share the videos with friends.The films were viewed millions of times,and BMW considered it a highly successful promotion.Of the factors affecting the consumer decision process,which ones were the primary factors this campaign sought to use to affect the consumer decision process of those who watched the films?

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Definitions:

Dietary Behaviors

The eating habits and choices that an individual routinely makes, impacting their overall health and nutritional status.

Education

The process of facilitating learning, acquiring knowledge, skills, values, beliefs, and habits through various methods.

Food Management Tool

Software or systems used to plan, control, and manage food preparation and consumption.

Structured Eating Plan

A carefully planned diet, designed to facilitate healthy eating habits, often used for weight management or specific nutritional requirements.