The Consumer Decision Process Model Represents

question 72

Multiple Choice

The consumer decision process model represents

• A) the concept of habitual decision making.
• B) the retrieval of an evoked set based on physiological needs.
• C) the steps that consumers go through before, during, and after making purchases.
• D) the shift from an internal to an external locus of control.
• E) the types of decisions all consumers must make.

---

Definitions:

Question Close

A sales strategy that involves closing a deal by asking the customer a question that assumes the sale has been made.

Purchase Manager

An individual responsible for acquiring goods and services for their organization at the best possible price.

Referral Close

a sales strategy where the close is achieved by encouraging the potential customer to make a decision based on the positive experience or recommendation of another satisfied customer.

Greenhouse Equipment

Tools and machinery used in the operation of a greenhouse, including heating, cooling, lighting, and irrigation systems.