Many Companies Use the Internet to Allow Consumers to Design

question 77

Multiple Choice

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

• A)micromarketing.
• B)concentrated targeting.
• C)psychographic segmentation.
• D)differentiated targeting.
• E)undifferentiated targeting.

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Definitions:

Title to Bark Mulch

The legal ownership of bark mulch, indicating the rights of possession, use, and disposal of the material.

Pre-delivery Preparation

Activities or procedures performed to ensure a product or service is ready for delivery or use, often involving checks and adjustments.

Risk

The possibility of loss, injury, or other adverse or unwelcome circumstance; a chance or situation involving such a possibility.

Sale of Goods Act

Legislation regulating the sale and purchase of goods, ensuring fairness in transactions and the rights of buyers and sellers.