Several Years Ago,BMW Produced the Hire,a Series of Short Films

question 43

Essay

Several years ago,BMW produced The Hire,a series of short films that were distributed online.The purpose of the films was to make the BMW brand relevant to young males who,BMW hoped,would become interested in the brand and would be more likely to purchase a BMW in the future.The films were directed by popular action-film directors of that time and showed the BMW engaging in high-speed chases and other high-adrenaline situations.No actual product information was provided.BMW made it easy for site visitors to share the videos with friends.The films were viewed millions of times,and BMW considered it a highly successful promotion.Of the factors affecting the consumer decision process,which ones were the primary factors this campaign sought to use to affect the consumer decision process of those who watched the films?

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Definitions:

Steam Engine

A heat engine that performs mechanical work using steam as its working fluid.

Multiculturalism

A policy or ideology that promotes the inclusion and celebration of diverse cultural backgrounds, traditions, and beliefs within a society, recognizing and respecting cultural differences.

Pluralistic Societies

Societies that are characterized by the peaceful coexistence of various groups, cultures, or individuals with differing beliefs, values, and lifestyles.

Modernization

The process of adopting newer methods, ideas, and technologies in various aspects of society, aiming for progress in economic, social, and cultural domains.