Value-Based Pricing Can Be Difficult to Implement Because

question 47

Multiple Choice

Value-based pricing can be difficult to implement because

• A) the way consumers perceive value changes often.
• B) this method requires all costs be identified and calculated on a per-unit basis.
• C) value depends on variable costs and not fixed costs.
• D) everyday low pricing has neutralized the impact of price on consumers' purchase decisions.
• E) it is difficult to determine how competitors will price their products.