One Reason Marketers of New,innovative Products Often Start Out with a Price

question 96

Multiple Choice

One reason marketers of new,innovative products often start out with a price skimming strategy rather than a market penetration strategy is that

• A) few consumers understand a penetration strategy.
• B) a price skimming strategy lowers the value for consumers.
• C) a price skimming strategy targets all product adopters equally.
• D) it is easier to lower prices than to raise them.
• E) price skimming is legal while price penetration is not.

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