Which of the Following Statements Regarding Global Segmentation,targeting,and Positioning Is

question 105

Multiple Choice

Which of the following statements regarding global segmentation,targeting,and positioning is true?

• A) Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
• B) Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
• C) When developing a global STP strategy, it is best to define segments by geography alone.
• D) Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
• E) The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

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Definitions:

Consecutive Weeks

A series of weeks that follow one after another without interruption, often used in the context of scheduling or data collection.

Sign Test

A non-parametric test used to determine if two related paired samples come from the same distribution, without assuming a parametric form for that distribution.

Matched Pairs

A study design where experimental units are paired up because they are similar in terms of certain factors, with one unit in each pair receiving each treatment.

Hypotheses

Proposed explanations made on the basis of limited evidence as a starting point for further investigation.