Marketers Often Use Principles and Theories from Sociology and Psychology

question 59

Multiple Choice

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to

• A) develop basic strategies for dealing with their behavior.
• B) contribute to the theoretical knowledge in those disciplines.
• C) avoid cultural reference group problems.
• D) maximize postpurchase cognitive dissonance.
• E) satisfy ritual consumption needs while avoiding overconsumption.

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Definitions:

Alcohol

A psychoactive substance found in drinks such as beer, wine, and spirits, known for its ability to alter mood and behavior when consumed.

Preconception Care

Healthcare and lifestyle practices aimed at optimizing the health of individuals before pregnancy.

Birth Control

Practices, medications, or devices used to prevent pregnancy.

Low-birth-weight Infants

Newborns weighing less than 2,500 grams (5 pounds, 8 ounces) at birth, often facing increased risks for health and developmental issues.