Why Should Marketers Be Aware of the BRIC Countries

question 66

Multiple Choice

Why should marketers be aware of the BRIC countries?

• A)They are a microcosm of the rest of the world.
• B)They represent almost half the world's population.
• C)They are likely to be the source of most market growth.
• D)They have had the most dramatic changes in culture and consumer buying patterns.
• E)They have stable population growth, which makes them easier to study.

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Definitions:

Product's Advantage

The unique benefits or features of a product that give it an edge over competing products in the marketplace.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

International Expansion

The process of a business extending its operations or market reach beyond its home country.

Corporate Jet

A private jet owned or leased by a corporation for the transportation of its executives, employees, or clients, often signifying luxury or efficiency in business travel.