Marketers Sometimes Use Hofstede's Cultural Dimensions to Design Marketing Campaigns

question 104

Multiple Choice

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

• A) with low individualism symbolism when confronted with a time-oriented culture.
• B) that use uncertainty avoidance to reduce power distance.
• C) with significant power distance.
• D) consistent with underlying cultural values in a country.
• E) with more consistent time orientation.

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Definitions:

Procrastinators

Individuals who delay or postpone tasks and decisions.

Progress

The forward or onward movement toward a goal or to a more advanced state, often measured by milestones or improvements in performance.

Finish Line

The final goal or end point of a race or an endeavor.

Workaholic

An individual who compulsively works long and hard hours, often to the detriment of personal relationships and health.