When a Company That Uses Social Media Runs a Contest

question 26

Multiple Choice

When a company that uses social media runs a contest online,it will measure its effectiveness in a variety of ways.One such measure is the conversion rate.The conversion rate for the contest promotion would be

• A) the number of people who entered the contest.
• B) the number of people who entered the contest plus the number of people who visited the page describing the contest.
• C) the number of people who visited the page describing the contest.
• D) the percentage of visitors to the page describing the contest who entered the contest.
• E) the percentage of fans of the company's page who learned about the contest.

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Definitions:

Situational Adjustment

The process of adapting to a new situation or environment, often in response to significant life changes.

Medical Students

Individuals engaged in the study of medicine, aiming to become healthcare professionals, such as physicians or surgeons.

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The means by which individuals internalize the norms, values, and behaviors necessary for functioning in their society or social group.

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The significance or interpretation of death within various cultural, religious, philosophical, and personal contexts, often influencing individuals' attitudes and behaviors towards mortality.