The Greater the Discrepancy Between a Consumer's Needy State and the Desired

question 139

Multiple Choice

The greater the discrepancy between a consumer's needy state and the desired state,the greater

• A) time needed to satisfy the need.
• B) the effort consumers will invest in searching for alternatives.
• C) the consumer's need recognition will be.
• D) the size of the universal set will be.
• E) the amount of external information search will be needed.

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Definitions:

Not Randomly Selected

Refers to a method of sampling where elements are chosen based on certain criteria instead of random selection, which can lead to biased results.

Generalization

Applying information obtained on a small sample of units (such as people) to a larger population of the units.

Sample

A selection from a larger group meant to represent the whole, chosen for analysis or inquiry to gather data about the broader population.

Consent

Voluntary agreement or permission for something to happen or agreement to do something.