To Attract and Maintain Habitual Purchasers, Marketers Spend Considerable Effort

question 35

Multiple Choice

To attract and maintain habitual purchasers, marketers spend considerable effort

• A)analyzing consumer data for postpurchase dissonance signals.
• B)creating strong brands and store loyalty.
• C)cultivating cultural decision making.
• D)reducing financial risk and increasing psychological payout.
• E)offering alternative brands.

---

Definitions:

Finance And Accounting

The management of money, including the processes of budgeting, saving, investing, borrowing, and forecasting.

Organizational Development

A planned, systematic approach to improving an organization's capacity to achieve its goals through changes in processes, culture, and structure.

Organizational Renewal

The process through which an organization rejuvenates its strategies, structures, and capabilities to adapt to changes in the environment.

Institutionalization Of Change

The process of making new behaviors, practices, or innovations permanent and established norms within an organization or community.