Generally,when Advertising to Consumers,the Objective of an Advertising Campaign Is

question 40

Multiple Choice

Generally,when advertising to consumers,the objective of an advertising campaign is

• A) a pull strategy-to get the product into stores by having consumers demand it.
• B) a push strategy-to stimulate interest among members of the supply chain.
• C) to win advertising awards.
• D) to offset sales promotion costs.
• E) to maximize media planning.

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Definitions:

Celler-Kefauver Act

A United States antitrust law passed in 1950 to prohibit certain mergers and acquisitions that could lead to a decrease in competition.

Lessen Competition

A situation or strategy in which there is a reduction in the intensity of competitive forces within a market or industry.

Patent Legislation

Laws that grant inventors exclusive rights to their inventions, preventing others from making, using, or selling the invention without permission.

Federal Trade Commission

A federal agency established to promote consumer protection and the elimination and prevention of anticompetitive business practices.