The Execution Style of an Advertising Message Must

question 139

Multiple Choice

The execution style of an advertising message must

• A)match the medium and the objectives.
• B)correspond with globally accepted norms.
• C)include a minimum of puffery and maximum media buy.
• D)selectively pull retailers into the marketing channel.
• E)cover new creative ground to be effective.

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Definitions:

Cilia

Short, hairlike projections from the plasma membrane, occurring usually in larger numbers.

Zygospore

Thick-walled resting cell formed during sexual reproduction of zygospore fungi.

Ascocarp

Reproductive structure of the sac fungi (phylum Ascomycota).

Basidium

Clublike structure in which nuclear fusion, meiosis, and basidiospore production occur during sexual reproduction of club fungi.