The Major Text Portion of a Print Advertisement That Should

question 98

Multiple Choice

The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the

• A)headline.
• B)body copy.
• C)brand elements.
• D)photo credits.
• E)subheads.

---

Definitions:

Competitive Intelligence

The practice of gathering, analyzing, and using information about competitors, market trends, and the external business environment for strategic planning.

Core Principles

Fundamental beliefs or guidelines that form the foundation for a system, process, or strategy, often defining its purpose and direction.

Cooling-Off Law

A regulatory measure that allows consumers a specified period of time after a purchase to cancel a transaction without penalty, typically applied to door-to-door sales and other direct sales practices.

Door-to-Door Transactions

Sales or services provided through direct visitation to a customer's home or business location, typically involving personal interaction.