Examlex

Solved

Estella Is Trying to Create an Advertising Message That Communicates

question 83

Multiple Choice

Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers,telling consumers about the relative advantages of her products as compared to other offerings in the market.Estella is trying to create a(n) __________ appeal.


Definitions:

Specific Department

A designated segment within an organization focused on a particular area of activity or operations.

Profit Center

A business unit or department which is treated as a separate entity for the purpose of calculating its profitability.

Cost Center

A segment within an organization that is responsible for incurring costs, without directly contributing to the company’s income.

Sales Journal

A record of sales transactions where credit sales are recorded.

Related Questions