For Marketers Using a Price Skimming Strategy,once the Initial Demand

question 71

Multiple Choice

For marketers using a price skimming strategy,once the initial demand is met for new and innovative products,they will likely

• A) leave the market.
• B) discontinue the product and create a new one.
• C) offer deep discounts to create a loss leader pricing strategy.
• D) lower the price to capture the next most sensitive market segment.
• E) use zone pricing to maximize differences.

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Definitions:

Distracted Themselves

The act of diverting one's attention away from a particular task or focus to engage in another activity or thought.

Personality Characteristics

Personality characteristics are enduring patterns of thinking, feeling, and behaving that distinguish individuals from one another.

Theoretical Emphases

Highlights or focuses within a theory that dictate where its primary interests or concerns lie.

Humanists

Individuals who emphasize the value and agency of human beings, individually and collectively, often focusing on human needs, interests, and values.