The Process of Charging Different Prices for Goods or Services

question 75

Multiple Choice

The process of charging different prices for goods or services based on the type of customer,level of demand,or time of the day,week,or season is referred to as

• A) dynamic pricing.
• B) the substitution effect.
• C) the income effect.
• D) the target return effect.
• E) cross-price elasticity.

---

Definitions:

Audience

The group of consumers for whom media content is produced or intended, including readers, viewers, and listeners.

Advertisers

Entities that pay to promote their products, services, or ideas through various media channels to reach potential consumers.

Consumers

Individuals or groups who purchase goods and services for personal use.

Profit Margin

A financial ratio that indicates the percentage of revenue that exceeds the costs of producing or acquiring goods or services sold.