Yurgen Is Opening a Financial Consulting Service for High-Income Retirees

question 50

Multiple Choice

Yurgen is opening a financial consulting service for high-income retirees in his area.This target market is used to paying for quality and associates high quality with high prices.In this instance,Yurgen should probably not use a market penetration pricing strategy because

• A) he might be missing out on customers who would only pay less for his products.
• B) there are moderate barriers to competitive entry in the market.
• C) a low price might signal low quality.
• D) he would have to determine zone pricing discounts.
• E) the experience curve effect would drop unit costs too rapidly.

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Definitions:

Movement

The act or process of moving or changing place or position.

Angle

A geometric figure formed by two rays, called the sides of the angle, sharing a common endpoint, called the vertex of the angle.

Synarthrosis

A type of joint that is immovable, typically found in the skull.

Movement

The act or process of moving, particularly of the human body or parts thereof.