What Are the Four Mental Stages in the AIDA Model

question 116

Short Answer

What are the four mental stages in the AIDA model?

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Definitions:

Substitutable

The concept that one item or service can be replaced by another with similar function or utility.

First-line Supervisors

Managers or supervisors who are at the lowest level of an organization's hierarchy and have direct oversight of non-managerial employees.

Lack of Discretion

The absence of autonomy or freedom in making decisions or acting in certain situations.

Legitimate Power

Refers to power that is officially sanctioned and recognized by the authority structures of an organization or society.