One of the Benefits of Offering a Size Discount to Consumers

question 104

Multiple Choice

One of the benefits of offering a size discount to consumers is they will purchase more of a marketer's product and

• A) earn a cash discount.
• B) capitalize on the experience curve effect.
• C) will not fall prey to predatory pricing.
• D) will be less likely to switch brands.
• E) will be able to take advantage of zone pricing benefits.

---

Definitions:

Sum of Squares

A statistical measure of the dispersion of observation values given by the sum of the squared differences from the mean.

Error

The difference between a measured or observed value and the true, specified, or theoretically correct value.

Coefficient of Determination

A statistical measure, typically denoted as R², that represents the proportion of the variance in the dependent variable that is predictable from the independent variables.

Data Points

Individual measurements or observations collected during an experiment or survey.