Marketers Advertising an Artificially High "Regular Price" Are Unethically Attempting

question 46

Multiple Choice

Marketers advertising an artificially high "regular price" are unethically attempting to influence consumers' __________ perceptions.

• A) fixed price
• B) reference price
• C) seasonal price
• D) leader price
• E) cost-based price

---

Definitions:

Multimedia Slide

A slide in a presentation that includes a combination of texts, images, videos, and other elements to convey information effectively.

Complex Ideas

Thoughts or concepts that are intricate and complicated, requiring careful consideration or understanding.

Handouts

Documents or materials given out to provide information or resources during presentations, meetings, or classes.

Visual Aid

Any visual element such as charts, graphs, images, or videos used in communications or presentations to support or enhance the message.