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Bill desperately needed tires for his car,and he found an ad with an incredibly low price.When he got there,he found out that those had supposedly been sold out,and he was pressured into buying tires that were more expensive than he wanted.Bill found out later that Marcelo had the same experience at the store a few weeks earlier.It's quite possible that both Bill and Marcelo had become the victim of a deceptive pricing tactic known as
Sympathetic Nervous System
A branch of the autonomic nervous system responsible for mobilizing the body's responses under stress, famously known for its role in the "fight or flight" response.
Prefrontal Cortex
The front part of the frontal lobe of the brain, involved in complex cognitive behavior, personality expression, decision making, and moderating social behavior.
Parasympathetic Nervous System
Part of the autonomic nervous system responsible for conserving energy, slowing the heart rate, and facilitating digestion and relaxation.
Epinephrine
A hormone and neurotransmitter also known as adrenaline; involved in the body's fight-or-flight response.
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