It Is the Responsibility of __________ to Determine the Ethical

question 63

Multiple Choice

It is the responsibility of __________ to determine the ethical approach to setting prices so consumers find value and the firm can make a profit.

• A) the Better Business Bureau
• B) federal regulators
• C) the American Marketing Association
• D) marketers themselves
• E) industry standards boards

---

Definitions:

Organic Product

A compound or substance that has been synthesized from organic (carbon-containing) materials.

Regio-

A prefix in chemistry indicating the region or position in a molecule where a certain reaction takes place or where a particular substituent is located.

Stereochemical

Pertains to the study of the three-dimensional arrangement of atoms within molecules and the impact of this arrangement on the physical and chemical properties of the molecules.

Regio-

A prefix indicating the region or position in a molecule where a reaction or specific structural change occurs.