Location-Based Software and Applications Can Help Bring a Special Offer

question 66

Multiple Choice

Location-based software and applications can help bring a special offer to customers right on their smartphones when they are in the process of making a purchase decision.This best represents which aspect of the 4E framework of social media marketing?

• A) engage
• B) energize
• C) excite
• D) experience
• E) educate

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Definitions:

Marginal Revenue Product Curve

A graphical representation showing how the additional revenue generated by employing one more unit of a resource varies with the quantity of the resource employed.

Marginal Revenue Product Curve

A graphical representation showing how the revenue generated from selling an additional unit of output changes as more of the output is produced.

Wage Rate

The amount of compensation paid to an employee by an employer for a unit of time worked, which can be expressed per hour, day, or other time unit.

Marginal Product

The additional output resulting from the use of one more unit of a factor of production.