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In the CRM Environment,all Customer Data Collected Through Customer Interactions

question 14

Essay

In the CRM environment,all customer data collected through customer interactions are stored in a data warehouse.These data are structured and categorized and made available to all internal touch points within the organization.How does the data warehouse accomplish this task?


Definitions:

Febrile

Characterized by or relating to a fever; feverish.

SOAP

An acronym for Subjective, Objective, Assessment, Plan; a method used in medical documentation.

Subjective

Based on or influenced by personal feelings, tastes, or opinions, as opposed to objective facts.

Acronym

A word formed from the initial letters of a phrase or series of words.

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