Suppose That Nike Wanted to Use Facebook to Increase Awareness

question 132

Multiple Choice

Suppose that Nike wanted to use Facebook to increase awareness of a new line of tennis shoes.Which of the following methods would allow Nike to specifically target Facebook users who have mentioned tennis in their profiles?

• A) uploading a coupon to the Nike fan page
• B) encouraging Facebook users to "like" the Nike page so their friends will see this action
• C) placing a Facebook ad
• D) creating a Facebook tab allowing users to view the tennis clothing within Facebook
• E) placing a Facebook link on the Nike corporate website

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Definitions:

Minimal Group Paradigm

An experimental framework used to examine the minimal conditions required for discrimination to occur between groups.

Billig and Tajfel

Psychologists known for their work on social identity and intergroup relations.

Picture Preferences

Individual biases or choices when selecting or favoring certain types of images or visuals over others.

Dogmatism

A psychological trait characterized by the tendency to hold onto beliefs rigidly, regardless of evidence to the contrary.