Southwest Airlines Operates a Blog Called Nuts About Southwest

question 63

Multiple Choice

Southwest Airlines operates a blog called Nuts About Southwest. A group of employees share the responsibility for posting items of potential interest to customers-for example, short videos about Southwest's travel destinations, articles (with photos) about special events, and news about airline promotions. Nuts About Southwest is an example of a

• A)corporate blog.
• B)network blog.
• C)personal blog.
• D)professional blog.
• E)social blog.

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Definitions:

Adequate Representation

Ensuring that the sample or data set accurately reflects the larger population or phenomenon being studied, to draw valid conclusions.

Psychological Concept

An abstract idea or theory that pertains to the mind or mental processes, forming the foundation of psychological studies.

Construct Validity

The extent to which a test or instrument measures the theoretical construct or concept it is intended to measure.

Content Validity

A measure of how accurately an assessment or measurement reflects the various aspects of the specific content it is intended to cover.