Explain the Concept of "Showrooming" Including What Type of App

question 72

Essay

Explain the concept of "showrooming" including what type of app it is associated with and what primary motivation need it fulfills.

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Definitions:

Agency Costs

Costs arising from the conflict of interest between a principal (such as a shareholder) and an agent (such as a company manager), including monitoring and contracting costs.

Moral Hazard

A situation in economics where one party can take risks because they do not bear the full consequences of their actions, often due to asymmetric information or a disconnect between actions and consequences.

Information Gathering

The process of collecting data and information from various sources to make informed decisions or understand situations better.

Principal-agent Relationships

A scenario where one party (the principal) delegates work to another party (the agent), who performs that work on behalf of the principal.