When Amazon Launches a Personalized Web Page Every Time a Visitor

question 14

Multiple Choice

When Amazon launches a personalized Web page every time a visitor arrives at the site,what is the company using?

• A) selective customization
• B) mass customization
• C) Internet personalization
• D) customer relationship extension
• E) clienteling

---

Definitions:

Shadow Prices

Theoretical prices assigned to intangible or non-marketable resources, such as the time or opportunity cost of choices.

Managers

Individuals responsible for controlling or overseeing an organization or one of its divisions.

Negative Slack

The condition in project management when a task or project is running behind its scheduled timeline, indicating delayed progress.

Shadow Price

An economic concept representing the implicit value of a resource that is not directly priced in the market.