During the Past 150 Years, the U

question 313

Multiple Choice

During the past 150 years, the U.S. has evolved from:

• A) an agrarian economy to an information technology economy.
• B) a business to business economy to a business to consumer economy.
• C) an agrarian economy to a manufacturing economy to a service oriented economy.
• D) a manufacturing economy to a service economy, to a cottage economy, and now we are trending back to an agrarian economy.

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Definitions:

Direct Marketing

A type of advertising strategy that involves direct communication with consumers through various channels, bypassing intermediaries.

Promotional Mix

The combination of marketing communication tools a company uses to pursue its marketing objectives, such as advertising, sales promotion, public relations, personal selling, and direct marketing.

Promotion Decision Process

A series of steps a company undertakes to conceive, plan, and execute promotional activities to market its products or services.

Steps

Sequential actions or procedures followed to achieve a particular end.