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Quinn owns a local salon. She wants to update her shop with new customer massage chairs and work stations for her nail technicians. If the Fed were to lower interest rates by 1.5 percentage points, at the same time that the government increased the tax rate by 1.5%, she could immediately conclude that updating her shop would not increase or decrease her financial position.
Sales Conversion
The process of transforming potential leads or prospects into paying customers.
Brand's Website
The official online platform operated by a brand to provide information, showcase products or services, and engage with its target audience.
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The action of clicking on an online advertisement or link to the advertiser's website or another designated website.
Engagement
The level of interaction and involvement a user has with a brand’s content across various platforms, often seen as indicative of the content’s impact or success.
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