Concession Making

question 56

Multiple Choice

Concession making

• A) indicates an acknowledgment of the other party.
• B) shows a movement toward the other's position.
• C) implies a recognition of the legitimacy of the other party's position.
• D) recognizes the other party's position.
• E) All of the above are characteristics of concession making.

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Definitions:

Perceived Risk

The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.

Subliminal Advertising

A marketing technique that attempts to influence the subconscious mind of consumers by embedding messages within other media.

Free Trials

Promotional offers that allow consumers to try a product or service for a limited period of time without payment, often used to attract new customers or introduce a new product.

Usage Instructions

Directions provided by a manufacturer regarding how to properly use or operate a product.