Examlex
What two approaches can be used to generate alternative solutions?
Ad Substantiation
An FTC standard requiring advertisers to have a reasonable basis for the claims made in their ads.
Reasonable Basis
A justification or foundation for belief or action that is considered fair or sensible under given circumstances.
Claims
Demands for something due or believed to be due, typically used in the context of legal or insurance disputes.
Consent Order
A statement in which a company agrees to stop disputed behavior but does not admit that it broke the law.
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