When Conducting Exploratory Concept Testing for Her Firm's New Internet

question 105

Multiple Choice

When conducting exploratory concept testing for her firm's new Internet anti-piracy software, Dee knows the most important question is

• A) how long it will take to bring the software to market.
• B) whether respondents would purchase the software if it becomes available.
• C) who will determine the price to be charged.
• D) where the product should be sold.
• E) which computer trade show will be used to introduce the product.

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Definitions:

Single parent

An individual who raises a child or children without the assistance of a partner, typically in a sole caretaker role.

Store manager

An individual responsible for overseeing the daily operations of a store, including managing employees, ensuring customer satisfaction, and meeting sales targets.

Equal Employment Opportunity Commission

A federal agency tasked with enforcing laws that make it illegal to discriminate against a job applicant or an employee because of the person's race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.

Civil Rights Act of 1964

Landmark U.S. legislation that outlawed discrimination based on race, color, religion, sex, or national origin, especially in the areas of employment and public accommodations.