For Many Professionals Offering Intangible Services,an Ethical Marketing Dilemma Exists

question 44

Multiple Choice

For many professionals offering intangible services,an ethical marketing dilemma exists.The dilemma centers on

• A) when to advertise versus when to use personal selling.
• B) which media are appropriate for promoting intangible services.
• C) which images create a better impression on consumers.
• D) how to gain clients while retaining an image of professionalism and integrity.
• E) who should be the spokesperson for professionals offering intangible services.

---

Definitions:

Fixed Cost

Costs that do not change with the level of output produced, such as rent, salaries, and insurance premiums.

Economic Profit

The difference between total revenue and total economic costs (including both explicit and implicit costs), reflecting a firm's financial performance.

Perfectly Competitive

A market structure characterized by many buyers and sellers, no barriers to entry, and a homogeneous product.

Long Run

A period in economics where all factors of production and costs are variable, allowing for full industry adjustment.