Which of the Following Is NOT a Characteristic of Products

question 76

Multiple Choice

Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?

• A) Laggards are a major focus of marketing efforts.
• B) Price competition is intense.
• C) Marketing costs increase as firms defend their market share.
• D) The market may become saturated because nearly all potential customers have adopted the product.
• E) To increase the customer base, firms consider entry into new markets and new market segments.

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Definitions:

Occupational Safety

The discipline focused on ensuring safe and healthy working conditions for employees by enforcing standards and providing training to reduce workplace accidents and illnesses.

Hazardous Chemical

A chemical substance that poses a potential risk to health, safety, or the environment.

Willingness To Pay

The highest price a person is willing to pay for a product or service, indicative of its perceived worth to them.

Public Park

An area of natural, semi-natural, or planted space set aside for human enjoyment and recreation or for the protection of wildlife or natural habitats.