When McDonald's Comes Up with a New Drink or Sandwich

question 98

Multiple Choice

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

• A) pretesting.
• B) product launch.
• C) test marketing.
• D) product development.
• E) concept testing.

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Definitions:

Anxiety

An emotional health issue defined by significant levels of anxiety, fear, or worry that impede daily functioning.

Compulsive Hand Washing

The excessive and repeated washing of hands typically as a manifestation of obsessive-compulsive disorder.

Reinforcement

A concept in psychology that refers to a stimulus which strengthens or increases the probability of a specific response or behavior.

Generalized Fear

A pervasive and excessive feeling of fear or anxiety about multiple issues, which can significantly impair daily life activities.