Whenever the President of the Local Public University Promotes the Institution,he

question 114

Multiple Choice

Whenever the president of the local public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges) and high quality.He is positioning the institution based primarily on

• A) the value proposition.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) profitability.

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