A Good Friend of Yours Wonders Why You Always Seem

question 131

Essay

A good friend of yours wonders why you always seem to have the latest technology, long before anyone else. He then says, "I always want to wait until the bugs have been worked out. It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers, and what this means to marketers.

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Definitions:

Reduced Value Risks

Potential threats that can decrease the value of an asset, project, or investment, making them less profitable or beneficial.

Employee Morale Risks

Potential threats to the overall confidence, enthusiasm, and satisfaction of employees within a workplace.

Security Risks

Potential threats that could compromise the safety and integrity of a company's data, systems, or networks.

Infrequent

Not occurring often; rare or uncommon.