Adidas Group Owns Reebok, Rockport, and TaylorMade Brands

question 95

Multiple Choice

Adidas Group owns Reebok, Rockport, and TaylorMade brands. Having a variety of brands allows Adidas to

• A) engage in micromarketing for hard-to-fit shoe customers.
• B) obtain a bigger share of the shoe market.
• C) use mass marketing techniques.
• D) use geographic segmentation.
• E) generate economies of scale in advertising expenditures.

---

Definitions:

Experience-Expectant

Processes of brain development that seem to anticipate experiences that are universal in all normally developing members of our species.

Plasticity

The capacity of the brain to adapt or change in response to experiences or learning, including the formation of new neural connections.

Vision

The ability to perceive and interpret the surrounding environment through light in the visible spectrum striking the retina of the eye.

Senses

The physiological capacities of organisms that provide data for perception, including sight, hearing, smell, taste, and touch.