Television Advertising Has Recently Expanded to Include Mini-Ads, Which Are

question 135

Multiple Choice

Television advertising has recently expanded to include mini-ads, which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. This type of advertising will be more useful to marketers engaged in __________ segmentation.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Social Inequalities

The unequal distribution of resources, opportunities, and rights among different social groups, often leading to disparities in wealth, power, and social status.

Functionalist

Pertaining to Functionalism, a theoretical perspective that views society as a complex system whose parts work together to promote solidarity and stability.

Instrumental Roles

Term used in sociology to describe the task-oriented roles in a family or society, primarily focused on providing material support and making decisions.

Expressive Roles

The emotional or supportive tasks in a family or group setting, focusing on nurturing, caregiving, and managing the emotional climate of the household.