Education Marketers Have Learned That the Primary Motivations of Most

question 145

Multiple Choice

Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment. Understanding the values of this market segment allows marketers to

• A) emphasize the benefits these consumers are looking for in a college education.
• B) lower the price for this market segment.
• C) offer alternative courses based on geographic location.
• D) employ loyalty marketing strategies.
• E) use micromarketing strategies.

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Definitions:

Post-closing Trial Balance

A list of all company accounts that remain after adjusting and closing entries are made, used to ensure debits equal credits.

Trial Balance

A summary listing of the titles and balances of accounts in the ledger.

Drawing Account

An account used to record amounts withdrawn by the owner of a business for personal use.

Closing Entry

Journal entries made at the end of an accounting period to transfer balances from temporary accounts to permanent ones, preparing for the next period.