Marketers Often Employ a Combination of Segmentation Methods, Using __________

question 73

Multiple Choice

Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.

• A) loyalty segmentation; demographics
• B) undifferentiated targeting; differentiated targeting
• C) loyalty segmentation; geodemographics
• D) geodemographic segmentation; lifestyle or benefit segmentation
• E) lifestyle segmentation; geographic segmentation

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Definitions:

Robert Agnew

An American criminologist known for the development of the General Strain Theory, which suggests that individuals who experience strain or stress are more likely to commit crimes.

Positively Valued Stimuli

Stimuli that are perceived as desirable or beneficial, evoking positive responses from individuals.

Differential Illegitimate Opportunity

A concept within criminology that explains variations in the rates of deviance among different social groups due to unequal access to legitimate means of achieving success.

Anomie-Strain Theory

A concept in criminology that explores the disconnect between societal goals and the availability of legitimate means to achieve those goals, leading to deviance.