Examlex
Why is it important for marketers to pay special attention to providing excellent customer service?
Carryover Effects
A phenomenon in repeated measures designs where the effect of previous condition(s) carries over to influence performance in subsequent condition(s).
AB Design
A basic experimental design consisting of a control phase (A) followed by a treatment phase (B), used primarily in behavior analysis to assess the effect of a treatment or intervention.
Randomized AB Design
An experimental design involving random assignment to two groups, A (control) and B (treatment), to examine the effect of a variable.
ABAB Design
Another name for Reversal Design, illustrating the sequence of observational and intervention phases: A (baseline) followed by B (intervention), another A (withdrawal of intervention), and final B (re-introduction of intervention).
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