Let's Dish Is a Meal-Preparation Service Operating in Three States

question 80

Multiple Choice

Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the U.S., what segmentation method would probably be most useful in choosing new locations?

• A) loyalty segmentation.
• B) benefit segmentation.
• C) psychographic segmentation.
• D) geodemographic segmentation.
• E) demographic segmentation.

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Definitions:

Bargain Purchase Option

A provision in a leasing contract permitting the lessee to buy the leased item for a price well below the anticipated market value once the lease period concludes.

Present Value

Present value is the current worth of a future sum of money or stream of cash flows, given a specified rate of return, rephrasing the value of future money in today's terms.

Economic Life

The duration during which an asset remains useful and productive for its intended purpose.

Capital Lease

A lease classified as a financial transaction where the lessee essentially buys an asset and finances it over time.