Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 71

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online resumés, and look for new jobs. What segmentation method is LinkedIn using?

• A) loyalty segmentation.
• B) benefit segmentation.
• C) psychographic segmentation.
• D) geodemographic segmentation.
• E) demographic segmentation.

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Definitions:

Market Value

The current price at which an asset or service can be bought or sold in an open and competitive market.

Stock

An equity instrument representing ownership in a corporation, entitling the holder to a proportion of the corporation's profits and assets.

Litigation

The process of taking legal action in court to resolve disputes between parties.

Joining

The act of becoming a member or part of a group, organization, or legal proceeding.